It was in the 20th century when advertisers realized the power of this primary emotion. Through their experience, they unlocked a key for grasping the attention of the human brain. It was a revelation that changed the advertising industry forever. They realized that they had a far better chance of selling their products by inducing fear in the minds of the buyers.
Following is a list of industries that have used such tactics of fear advertisement.
- Pharmaceutical Industry:
Their advertisement is based upon explaining how you’re secretly ill (you can’t tell but you are, and you have little time before things start getting worse) and then presenting their medicine for its cure. Sadly, with so many people taking medications for every trivial matter and self-medicating themselves, this industry has managed to dig the roots of fear deep into our social system.
- Religious Entities:
Donating a couple of dollars for charity seems like a great bargain against burning in hell forever!
- Security Products:
Security products have found a very easy way of advertisement as well. They convince you to pay for something extremely unlikely to happen just because it can.
- Beauty Products:
The Beauty Industry is probably the most snake (very informal, I know) and racist industry on the planet. They have created an image of flawless beauty in our minds that is most probably unachievable.
As a survivor of a great number of adolescent pimple attacks, I can blatantly say that when your body is in pimple season, you can do absolutely nothing to stop it. No product, no therapy, no cure can help you. But the beauty advertisements have successfully taught us that having pimples is extremely uncool and unhealthy.
- Baby Products:
Okay, I’ll go a little easy on this industry because:
- Come on! It’s for BABIES!
- Babies really are the most adorable fragile creatures
- I love babies
- Babies are adorable
- We really do fear that they’ll break.
- Insurance Firms:
Their whole business revolves around you paying them for something that might just happen. You know, just in case.
- News Agencies and the Media:
Bombings, shootings, deaths, stock market crashes, natural disasters, all of these calamities have produced the greatest of ratings for them and that is why they have slowly accustomed us to hearing only the worst.
The lesson here is simple, want your message across, use fear.
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