5 psychological tactics manipulators use

Be it politicians, lawyers or advertisers, the following tactics when combined make for a deadly cocktail.

Reverse Psychology

The following ad isn’t Photoshoped. Well it’s Photoshoped in the sense that it was made using it. Yes that’s right, you are seeing is the finished product. Did it work? Why did they do it? Well I’ll let them tell you in their own words, or should I say influence you?

Sex

When it comes to getting things done sex can take you a long way. It’s not the actual act that’s necessary but rather the suggestion of it. Insinuation is a powerful tool, learn to make use of it when the times right. There is a reason why ads with sexual themes work.

How can you best achieve that as a man? Click here.

How can you best achieve that as a woman? Click here.

Insecurity

Fill the void in the other person’s life. Give the people what they want and the people will give you everything. Neil Strauss was once asked that what is the difference between a millionaire and a billionaire. He said that a millionaire is only interested in making money, while a billionaire is interested in changing the world. Look at all the successful products and companies. Each on full fills a very specific need. And what do they all have in common? They all make their users feel empowered.

Social Proof

If other people are using it, it must be good. If other people are doing it, it must be good. Social Proof becomes much more effective once you’ve pinned a specific insecurity. The other person needs to have a motive for getting the thing everyone else is using. Millions use Pin-interest but I’m sure you don’t. I won’t be able to get you to use it unless I tell you how you’ll lose out, by not using it.

Humour

You need to be good with words if you want to be a persuader. There is no way around that. Luckily you’ve the best teachers around. Politicians and advertisers.

So I’ll end, the way I started, by telling you not to click here.

 

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